The Story of the AIR Network®
Influencing the Influencers Since 2017
Originally...
In 2017, AIR founder Martin Bissett set out to solve a key challenge in the accounting sector:
How do you influence the top-level influencers?
In 2017, AIR founder Martin Bissett set out to solve a key challenge in the accounting sector:
How do you influence the top-level influencers?
At the time, the term “influencer” referred to executives, C-suite leaders, and boardroom decision-makers rather the social media definition we know today. Martin gathered a trusted group of senior figures in the accounting profession and launched what was then known as the Accounting Influencers Roundtable.
To facilitate these high-level gatherings, Martin partnered with renowned MC and facilitator Rob Brown, who brought skilful moderation and structure to the sessions. Over time, what began as a “secret society” of trusted peers evolved into a powerful, collaborative community, a safe space where executives could:
Share challenges and receive peer support in a trusted and confidential environment
Explore new employment and partnership opportunities previously out of reach
Drive commercial growth through shared insights and trusted introductions
Through the pandemic, the group adapted quickly embracing online events, broadcast media, and digital member assets, and as a result of that; steadily expanded its impact.
In 2025, following Rob Brown’s exit, Martin brought in Steve Cox, a seasoned IRIS executive and practice technology expert as CEO, ushering in a new era of leadership, innovation, and AI-driven growth.
It was also time for a new identity. The name Accounting Influencers Roundtable no longer fully captured the breadth or future vision of the community. Yet the acronym “AIR” had become synonymous with trust, commercial value, and connection.
And so, the AIR Network was born—now standing for AI driven Resources.
Now…
Powered by AI. Built on Relationships. Focused on Results.
Powered by AI.
Built on Relationships.
Focused on Results.
With AI tools and proprietary platforms like Firmology, the AIR Network now helps members:
Accelerate Relationships
Amplify marketing
Reach
Access cutting-edge market Research
Achieve measurable business Results
Today, the AIR Network is a multidisciplinary ecosystem representing some of the world’s most respected organisations that sell to and through the accounting profession and increasingly, to adjacent professional services.
With a commitment to adding one new member benefit per quarter, AIR’s mission is clear:
To be the indispensable resource for any organisation looking to grow authority, traction and commercial success in the accounting profession…and beyond.
What Our Members Say
"Being in AIR opened a huge amount of doors for me and I got to meet so many influential people in the room, but also those people in the room introduced me to a lot of people outside of the room. My AIR membership is extremely important to me."
"It's the intelligence, it's the insight and it's the inspiration to think about the way we work with the profession, the opportunities to learn from other members of the group. The ability to share that knowledge in a safe space has been hugely valuable ."
While the information above gives you a flavour of what the AIR Network offers, nothing beats experiencing it first hand.
That’s why we regularly invite interested organisations to join us as guests, either at one of our online sessions or an in-person event.
To explore whether the AIR Network is the right fit for your commercial goals, we’d love to show you what it’s like from the inside.
Click the button below to request your guest invitation, and a member of our team will be in touch by return.
